La Bijouterie

Brand identity for La Bijouterie, a fashion brand that brings together the present and the past through its own capsule collections and curated archival pieces.

With a whimsical, intimate and elegant character, the visual and verbal approach is based on blending references such as the Baroque and Marie Antoinette with a fresh and contemporary vision.

The Bijouterie logo is a piece of custom lettering that embodies the brand’s singular universe and personality. Inspired by script traditions of the late 18th and early 19th centuries, it channels the refinement of classical calligraphy while embracing ornate flourishes. The result is a mark that feels both whimsical and elegant, echoing the intimate spirit of La Bijouterie.

Identity is displayed across various media, which build and establish the brand's image.