Laia Alen Brandbook

Laia Alen is a young Catalan brand defined by its fresh spirit, combining innovative materials and bold colors to craft its iconic handbags (affectionately nicknamed “bolsitos” by Laia).

This brand book serves as an inspirational piece that reflects the brand’s journey and core values, created to celebrate the launch of Laia Alen’s first pop-up store in London

To create this piece, the brand's graphics were refocused, making the most of a vibrant, modern, and playful style that accompanies and complements its “bolsitos”.